Best Mac Apps For Marketing
Budgeting is a discipline that’s not often met with excitement. Many assume that budgeting is something reserved for companies or, say, freelance workers. However, personal budget software is just as important as corporate one — it’s a fundamental understanding of where money is coming and going.
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You may consider it to be boring, tiring, time-consuming, or difficult, but managing your finances well can help you achieve goals and stave off the stress of a rainy day. Thankfully, there are tools and apps on Mac which can help you get on top of budgeting, no matter how experienced you are.
Why Should I Use Budget Tracking Software?
If you haven’t done a budget before, you should start now. You never know when you might need a particular sum of money to solve an issue, meet a goal, or take advantage of a sudden opportunity.
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- The Mail application that ships with macOS and OS X is solid, feature-rich and spam-eliminating software that is also an easy-to-use email client. Optimized to work on the Mac, the Mail app is trouble free and full featured. It can handle all your email accounts in one place.
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Budget programs help you reduce the stress and uncertainty that comes with not knowing where you stand financially. If you don’t have a home budget software, you might be tracking towards a situation where you run out of money, without even knowing it. If you do have a budget, then you’ll have a documented plan of action to improve your situation.
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Importantly, you don’t need any qualifications to do a budget, nor do you need to be good with numbers. Take advantage of the best budget software for Mac to help you take control of your finances without the hassle. Budgeting tools come in many shapes and sizes, so selecting the right one for you depends on personal preference and previous experience with managing money.
Handy tips for budgeting tools
If you’re ready to start your budget, it’s best to consider a strategic approach to ensure maximum utility. Too often, budgets sit collecting dust after being created, and sometimes the act of creating a budget could feel like enough to satisfy financial concerns — it’s not. Here are some tips for making the most out of your budget.
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First of all, definitely use an app to help you manage a budget. App developers invest a lot of time and money into figuring out how their software can make your life easier and better, so rather than trying to understand all the nuances for yourself, let a dedicated app do it for you. There’s even some free budget software around, so you have very few excuses not to try!
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If you run a business (or freelance on a side), a little bit of work each week means end of year taxes are a breeze. It’s not about doing a marathon of work in a few days, but making a habit to consistently do a little bit here and there. Try aiming for 10 minutes every few days. The best tax preparation software will also have reminders and notifications to help you achieve this goal.
It might sound contradictory, but budgeting isn’t always about getting the numbers 100% accurate. When it comes to tax preparation software — sure. But budgeting is mostly about understanding where your money is being spent and then using that information to make more informed decisions going forward. Therefore, make sure you categorize your transactions so that it’s easier to spot those minutiae differences and trends. The best finance apps should do this for you automatically.
In summary, you want to ensure you take advantage of the online budgeting tools available to you, aim to update your records frequently, and focus on categorization over accuracy.
Features of good personal budget software
The best personal budget software for Mac is easier to pin down when you know exactly what you’re looking for. Not all apps are the same — they vary by function and pricing. Generally speaking, there are a few key features you want to see in your budget software for Mac:
It should be simple and easy to add new records or transactions
Importing bank and credit card statements should be possible
Automatically synchronizing statements will take the edge off your manual inputting
Useful dashboards or visuals will help you understand your situation at a glance
You should be able to categorize your transactions into groups
Out of those five key points, the ability to import is often the most essential. Importing saves you the hassle of adding each transaction into the money management software line-by-line, which adds up to a lot of time. It’s hard enough already to schedule frequent updates to your budget, so if you can remove the largest friction point of manual entry, then you’re in a good place.
The best budget software for Mac comparison
When it comes to programs to help budget money, there are countless options. It’s easy to get lost diving deep into each budget software review, but here are some of the best available, ranging from beautifully basic to powerfully advanced.
You’ve probably heard of Quicken, given that the name has been around since the early 80s. Even then, it was known as one of the best tax software companies around. That says something about the strong product, which carries all of the basic functions you’ll need to manage your budget well.
Right away though, you might notice that the interface has become somewhat dated in comparison to the newer contenders out there. But one of Quicken’s praised features is the ability to download bank statements and have the records automatically categorized, which can drastically reduce the time it takes to input your information, so you can spend more time making sense of it. Sadly, the Mac version is somewhat limited when it comes to advanced features, unless you splash out for the Home and Business edition.
MoneyDance is very similar to Quicken in terms of its basic features, including the ability to create a budget with notifications for bills and invoices. It also allows you to make your own charts and graphs to monitor spending habits over time, which can be seen on the homepage for a quick glance of your activity. Out-of-the-box integrations with online banking services also make it easy to send payments.
Unlike Quicken, Moneydance has some more advanced features including an investment monitor, which tracks your investments and their fluctuations — a useful addition, although best for the intermediate to advanced user. The app also has a developer API system in place to allow extended functions, mostly good for power users. Importantly, security is not an issue, as Moneydance utilizes end-to-end encryption for your data to give you that extra peace of mind.
You Need A Budget, also known as YNAB, is budget tracking software that runs on both Windows and Mac via web — saving automatically to the cloud, which is a bonus for multi-platform users. It also features native apps for iOS and Android, so you can literally tackle your budget from anywhere.
The app itself follows a simple design language, which is perfect for beginners, but if you find yourself needing help you can sign up for a personal instructor. YNAB doesn’t let you slack at all, and if you start to stray from your budget, the app will raise a red flag through it’s built-in Accountability Partner.
Although YNAB doesn’t support the ability to download and automatically categorize records from bank statements, it could be argued that entering them manually helps the user pay more attention to where their spending is going. Still, it’s a more time-consuming process that might be problematic for users processing hundreds or more records each month.
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Download full version. MoneyWiz stays true to its name — a comprehensive budget software and investment tracker that’s packed full with over 400 useful features. View your financial situation quickly by browsing accounts, groups, or searching for individual records. Speaking of records, you can enter them manually or have them automatically sync with leading banks, cryptocurrency exchanges, and financial services for an accurate real-time understanding of your accounts.
With all of this data in hand, MoneyWiz can prepare and export over 50 reports to help you gain deeper insights into your finances. Your data could be accessed from its cloud-based app or straight from the native software for Mac. All in all, MoneyWiz is extremely powerful: accessible for beginners and interesting for the most advanced users.
Receipts is yet another money management software for Mac, and is specifically well-known for its clever handling of invoicing. Using Optical Character Recognition (OCR) technology, Receipts automatically reads and translates important information about your bills, such as amount, date, currency, and more (even if the text is in another language).
Besides, Receipts can issue payments for invoices directly using third-party providers, such as iFinance and BankX. The OCR technology alone makes it a strong contender against other more simple online budgeting tools. Not least, Mac users will be glad to see how this application was designed to look and feel like a macOS product. Using a familiar user interface could make life a little easier after all.
Between the five options above, you have a strong starting point for your budgeting tools depending on your experience. Remember that importing is one of the key features to look for in budget programs. Still, in order to find the best fit you might need to try a couple of different options.
Thankfully, both MoneyWiz and Receipts have a free 7-day trial that you can take advantage of by heading over to Setapp, an app subscription service for Mac that gives you access to over 150 macOS apps, including all the necessary budget tools. Getting MoneyWiz and Receipts at once? You won’t be disappointed.
Instagram marketing has come a long way from the early days of Instagram when users just took a photo in the app and added a filter. Now, there are entire apps dedicated to just photo editing! To help you sort through all the apps you need to make your business look amazing on social media, here are the best apps for marketing your business on Instagram!
Learn more about how to market your business on Instagram
Best Photo Editing Apps for Instagram
First things first: in order to be successful on Instagram, you need to be posting great photos. These photo editing apps will help you add filters, adjust brightness, and even edit out any blemishes in the background.
VSCO Cam: Did you know that #vsco is the most popular branded hashtag on Instagram? And for good reason! This powerful, free photo editing app for iOS and Android is perfect for Instagram, and in addition to the free filters, there’s a ton of photo packs and filters available for purchase too. This is the app you’ll want to use for moody photos, nature photos, selfies, and pretty much everything in-between. Download here for iOS or download here for Android.
Snapseed: This free photo editing app from Google is great for touching up specific parts of your photo. Available on iOS and Android, the filters aren’t as good as VSCO, but the editing features are more powerful. For example, “selective adjust” lets you brighten or darken only certain parts of your photo, and the brush tool lets you use your finger to increase or decrease exposure, saturation, or temperature (perfect for those beach photos where you want only the water to be a little more blue). Download here for iOS and download here for Android.
A Color Story: if you want to create bright and colorful photos, this app is for you. Available for free on iOS, this app from the founders of A Beautiful Mess was created specifically for color. If you want bright whites, this is definitely the best app to use. There are free filters, but the photo packs available for purchase are worth it too! Download here.
Before/After edited by @JeffMindell using Chroma in A Color Story.
Line Camera: available on iOS and Android, this is the ultimate app for taking selfies! Selfies may not be applicable to every business, but for creatives and bloggers, great selfies are key to helping your personal brand. Line Camera’s front facing camera doesn’t “flip” the image around like the iPhone camera, so what you see on your phone is what you get (and in my opinion it does a better job of taking clear photos). Definitely use the camera in this one! This app is also responsible for a lot of celebrity photoshop fails, so use the facial editing and body slimming features carefully! Download here for iOS and download here for Android.
Foodie by Line Camera: if your business is food-related (or you just love taking food photos), this new app for iOS and Android helps you take the perfect food photo. When you’re taking a photo over your plate, the white bar will turn yellow to indicate that your camera is level and straight. Plus, they have filters that are specific to different types of food and drinks. Download here for iOS and download here for Android.
Layout by Instagram: if you want to post a collage to Instagram, this free app for iOS and Android lets you combine multiple photos into a single photo that you can post to Instagram. You can pick up to 9 photos, and easily tag your friends on Instagram too! Download here for iOS and download here for Android.
Best Graphic Design Apps for Instagram
Adding text to photos on Instagram can help you communicate your message quickly, without having to hope your followers read your caption. These apps are all easy-to-use, create great images, and are super helpful when it comes to Instagram for business.
Over: This is the best app for creating shareable social media images, and it’s available on iOS and Android. I am obsessed with it! The app is free, but it’s worth buying their “big bundle” to get a ton of powerful features, like cropping the photo for the optimal dimensions for Instagram, Pinterest, Twitter, and Facebook. One of the best features is being able to add opacity to a photo, so you can add a bit of a dark layer to make your white text really pop. They also have an integration with Unsplash stock photos, so you can just pull up free stock photos, add some artwork or text, crop it, and post! Download here on iOS.
Quick: Another app from the Over team, Quick is a free iOS app that lets you just add text to your photos. This is perfect if you want to add a quote or a slogan to your photo before posting it to Instagram. They have a lot of great default fonts, and they claim that Quick is “the fastest app for adding text to photos.” Download here on IOS and Android.
Canva for iPad: Canva takes it’s popular graphic design web app and brings it to this iPad app to let you create images on-the-go. This app is great for your business if you’re wanting to create social media graphics, post a flyer for an upcoming event on your Instagram, or need to harness their collection of stock photography. Download here.
Best Apps for Instagram Management
Take your Instagram marketing to the next level with these apps that help you schedule Instagram posts, track your success, and shop your feed.
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Iconosquare: When it comes to Instagram analytics, Iconosquare is a free web app beloved by marketers. You can set up your analytics dashboard and track follower growth and engagement rates, plus you can even see when your most popular times to post are. Check out the web app here.
Latergramme: Want to save time with your Instagram marketing? Latergramme is a web app that works with iOS and Android to help you schedule posts on multiple Instagram accounts, collaborate with team members, and preview your Instagram feed. Since auto-posting goes against Instagram’s terms of service (and can get your account banned!), Latergramme sends your phone a push notification when it’s time to post. Check out the web app here, and download here on iOS or download here on Android.
LiketoKnow:It: this web app is made for bloggers who want to earn commission from their followers shopping their Instagram looks. Bloggers post a URL in their Instagram caption, and for their followers that are signed up, they receive an email with links to shop their look once they’ve “liked” the photo. Right now, it’s only open to bloggers on the RewardStyle network, apply here.
Best Apps for Making Instagram Videos:
Want to make a short Instagram video for your feed? Here are some apps to help you edit on your phone, wherever you are!
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Hyperlapse by Instagram: this free iOS app lets you easily create time-lapse videos on your phone that can be posted to Instagram. Time-lapse videos are a series of still shots taken over a certain time period and are then stitched together and sped up like a video (you choose the speed). The app also has built-in image stabilization, which means that you don’t have to worry about keeping your hands perfectly still. Download here.
iMovie: if you want more advanced controls for creating a short video for Instagram, the iMovie app is a mobile version of the Mac app that’s now available on iPhone and iPad. You can add filters and enhance your video by adding effects like slow motion, fast forward, and split-screen. Download here.
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Start marketing your business on Instagram like a pro with Later!!